Graphic designers combine artistic ability with technical knowledge to create designs used in print and electronic media. First-year courses introduce students to graphics software, typography and design fundamentals that are essential for success in the graphics media industry. Second-year students apply these skills in a unique instructional setting that blends marketing and advertising concepts with art production. Design ability is strengthened through instruction in printing, pre-press, and finishing operations. A fourth semester course prepares students for employment through career and portfolio development.
The graphic designer's employment opportunities are varied and competitive. Designers find employment as graphic designers and graphic artists with advertising agencies, printing companies, corporate art departments and publishers; as online web site developers; in public relations firms; and as free-lance designers. Earning potential increases with extended and varied work experience.
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